Most marketing problems are not media problems.
Bombay Breed is a consulting firm, founded in Bangalore in 2020 by Theresa Ronnie. It advises marketing leaders on getting more growth from the team and budget they already have. It has nothing to do with the cat, apart from the name.
When a campaign underperforms, the review is about reach, frequency and channel mix, because those are the levers a team can move quickly and defend with a number. The work itself is rarely reopened. It was approved by people who are still in the room.
Bombay Breed exists to reopen the work. An outside authority with no stake in anyone's budget, enough standing to be heard, and enough distance to say what the room cannot. The methods are old disciplines - sharper briefs, bolder ideas, better arguments - applied with the rigour of effectiveness metrics, so the same media budget returns more.
The practice has one specialist wing. For organisations whose story has to survive regulators and legal review, the climate communications practice builds narratives that hold, backed by our own published research at The Climate Desk.
Founder & Principal Advisor
Theresa ran strategic operations for Leo Burnett, Publicis and FCB offices, building campaigns and creative teams for some of the world's most demanding marketers. She consulted with KPMG India and worked with senior leadership at Microsoft India, then moved the practice to climate, where a claim that cannot be proven is a liability rather than a slogan.
That route shaped the method: bottom-line impact and effectiveness metrics brought to creative work, and creative judgement brought to rooms that usually only see spreadsheets. She is a student of climate sciences, mythology and socio-cultural behavioural economics, and an active investor in the stock market.
18 years
leadership advisory
2012
First Fortune 500 client advisory
2020
Founded Bombay Breed
2023
Carbon Markets Advisory
2025
The Climate Desk
2026
Constraint to Capability Growth System
2012
First Fortune 500 client advisory
2020
Founded Bombay Breed
2023
Carbon Markets Advisory
2025
The Climate Desk
2026
Constraint to Capability Growth System
What changes when Theresa is in the room
Attributed by role and organisation, from client engagements and prior leadership roles.
"Landing strategy, delivering creative excellence, and driving business growth - it's a rare combination. Theresa brings all three with a sharp mind and an energy that makes even the toughest boardroom conversations productive."
"Theresa is a powerhouse of talent and discipline. She brings razor focus to our industry and steers teams towards accountability and high integrity. She is systems thinking and strategic in her approach."
"We reached out to Bombay Breed on very short notice, and they stepped in without hesitation. What they delivered was a stunning annual report that captured the essence of our work with clarity and visual impact."
From the team at WeWork India
"We were looking for a partner who could help future-proof our creative team by aligning creativity more closely with business impact. The team now has the tools and frameworks to think beyond habitual patterns, collaborate more effectively, and approach work with a sharper strategic lens."
"The most trustworthy person on the Subcontinent."