Client Engagements

A Showcase of Work That Pulled Its Weight in the Market

In-house capability

The Creative Effectiveness Sprint

Transforming an in-house marketing team's creative capability without disrupting live operations.

The Challenge

In-house team delivering campaigns on time - but execution-focused, not strategy-led
Briefs lacked business linkage; ideas stayed safe
Stakeholder presentations weren't landing
CMO needed measurable transformation without external hires

Our Approach

Creative audit to baseline capability across 8 pillars
2-day intensive workshop: brief decoding, bold ideation, copy-design craft, stakeholder simulation
4-week action cycle with live feedback on real campaigns
Leadership showcase to present transformation proof

Key Outcomes

2 live campaigns uplifted and 3 briefs sharpened during the workshop itself

Measurable improvement across 8 creative capability pillars (scored before and after)

Team shifted from asset delivery to outcome-driven campaign ownership

Reduced dependence on external agencies for strategic creative direction

"We were looking for a partner who could help future-proof our creative team by aligning creativity more closely with business impact-and this workshop has been a strong step in that direction. The team now has the tools and frameworks to think beyond habitual patterns, collaborate more effectively, and approach work with a sharper strategic lens. We expect to see stronger, more cohesive ideas that not only elevate the brand but also drive measurable outcomes. Importantly, the emphasis on execution-whether through better prioritization, stakeholder alignment, or more confident presentations-sets the team up to operate with greater clarity and influence going forward."

- CMO, WeWork India

Creative Strategy

Capability Building

Brand Transformation

Sustainability Communications

Launch without a media budget

Sounds of ProClime

India's National Anthem recreated from the sounds of nature - conservation made emotionally resonant for 1.4 billion people.

The Challenge

Climate action confined to policy papers and boardrooms
1.55 lakh species with no public-facing narrative
Independence Day as a cultural moment - untapped for conservation
Need for emotional resonance, not data overload

Our Approach

Reimagined India's National Anthem using only sounds from nature - birdsong, insects, water, wind
Partnered with music producer Premik Jolly to compose the piece
Built a teaser-to-launch rollout strategy across channels
Secured multi-channel press coverage across national publications

Key Outcomes

300,000+ YouTube engagements

Featured in The New Indian Express, Indiatimes, MediaBrief, and Passionate in Marketing

Campaign felicitated at IIT Roorkee

Showcased to the Minister of Environment; featured track played to A.R. Rahman

"Theresa is a powerhouse of talent and discipline. She brings razor focus to our industry and steers teams towards accountability and high integrity. She is systems thinking and strategic in her approach."

- CEO, ProClime

Biodiversity

Climate Awareness

Creative Campaigning

Narrative under deadline

GH2 India Annual Report 2025

Shaping the inaugural annual report for India's leading green hydrogen industry association.

The Challenge

First-ever annual report for a nascent but high-impact industry body
14 webinars, 5 policy submissions, global summits - none consolidated into a single narrative
Multiple audiences: members, policymakers, international partners, funders
Report needed to be both documentary and strategically investable

Our Approach

Led end-to-end design, editorial, and delivery of the 30-page report
Structured narrative arc: executive summary → policy engagement → global convenings → GPSN launch
Designed visual language balancing institutional credibility with accessibility
Managed stakeholder review cycles across chair and CEO offices

Why This Client

GH2 India sits at the intersection of India's National Green Hydrogen Mission and global decarbonisation. As an industry body convening developers, policymakers, and technology providers, their communications must balance technical rigour with policy accessibility.

Key Outcomes

First-ever annual report for India's leading green hydrogen industry association

30-page report consolidating policy advocacy, 14 webinars, global summit participation, and the GPSN launch

Designed for multi-stakeholder use: members, ministries, international partners, and investors

Report timed for the GPSN launch event in New Delhi, January 2026

"We reached out to Bombay Breed on very short notice, and they stepped in without hesitation. What they delivered was a stunning annual report that captured the essence of our work with clarity and visual impact. The response from the industry has been overwhelmingly positive - it set a new benchmark for how we communicate our mission."

- CEO, GH2 India

Green Hydrogen

Annual Report

Policy Communications

Industrial Advocacy

Category creation

The Feedstock Intelligence Content Ecosystem

Defining an uncontested category position through a 15-article content architecture.

The Challenge

Powerful AI platform bridging operational data and strategic ESG decisions
Market positioning didn't reflect true competitive advantage
Existing articles showed depth but lacked SEO architecture or ecosystem integration
Needed to claim an unoccupied category and convert authority into pipeline

Our Approach

5-pillar, 15-article content ecosystem with 75+ derivative pieces
Architecture built around proprietary "feedstock intelligence" thesis
Audited and repositioned 2 existing articles into the ecosystem
Each article mapped to specific buyer personas: implementers, CFOs, compliance officers

Why This Client

This client operates at the intersection of AI, industrial data, and ESG compliance - serving chemical manufacturers, agri-processors, and heavy industry navigating BRSR, CSRD, and CBAM simultaneously. Building their content ecosystem was about defining a category no competitor had claimed.

Key Outcomes

5-pillar content architecture: feedstock intelligence, supply chain compliance, carbon intelligence, ESG assurance, strategic sustainability

15 long-form SEO-optimised articles with 75+ derivative content pieces

2 existing articles audited, repositioned, and integrated into the ecosystem

Category-defining thesis: "feedstock intelligence" as an uncontested market position

ESG Technology

Content Strategy

Feedstock Intelligence

SEO Architecture

Evidence before argument

The Fairtrade Cotton Pitch System

A commercial case for Indian Fairtrade cotton, rebuilt from primary sources to survive the scrutiny of a sourcing director.

The Challenge

Legacy decks written for advocacy audiences, being used to open commercial conversations
Figures in public circulation that could not be reconciled with the standard's own global monitoring data
Five buyer audiences with incompatible questions, all served by a single deck
Traceability positioning built against a competitor that had since closed the gap

Our Approach

Rebuilt the evidence base from primary sources: monitoring reports, trader standards, price announcements, company filings
Wrote one spine argument, then five audience variations carrying only the slides each buyer needs
Built a three-template design system - statement, data, value chain - so the argument holds one shape in every room
Derived the kinetic film from the finished narrative rather than running it in parallel

Why This Client

Fairtrade India certifies a small share of national cotton volume and sells into a market where the phrase “sustainable cotton” is used with no definition attached. The communications problem was never awareness. It was giving a buyer something they could defend inside their own organisation.

Key Outcomes

A master core deck and five audience variations, handed over as editable native files the client maintains in-house

A verified data bank, replacing circulating figures that the standard's own global reporting contradicts

A reusable data-visualisation and design system with a style guide, so later decks hold the standard without us in the room

A captioned kinetic film cut from the finished narrative, licensed track, no voiceover

Fairtrade

Sustainable Cotton

B2B Narrative

Evidence-Led Communications